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Studio by Farr is a creative studio, established in 2017, that works on graphic design, art direction, and visual identity projects, with a strong illustrative emphasis.

​We create conceptual campaigns, communications and media content across a variety of channels, taking care of every aspect of the design process. We have the ability to deliver strategically targeted creative and art direction, graphic and editorial design, infographics, illustration, brand development and research.


​With a passion for storytelling, and an eye for smart ideas, we love what we do. We understand how images form our visual language and need to speak clearly through different media and culture. Our identity is always evolving, and we enjoy exploring new ideas, and the challenge of finding ways to adapt.


Our aim is to identify what makes your brand unique, to maintain and expand your visual identity. We work closely with our clients, big and small, to generate and translate ideas that speak to your audience, delivering thoughtful solutions, and memorable visuals, always recognising the importance of maintaining the integrity of all stakeholders.


We are a small team, but have an established network of contributors, from illustrators and photographers, to writers and content experts, developers and brand strategists, who we regularly collaborate with, on larger scale projects, as required.

Sally Farr Founder

Sally is a London based Art Director and Designer, including previously at The Telegraph and British Vogue, she has over twenty years’ experience working with some of the UK’s best known publishing houses and high-profile brands.

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